Digital Marketing Trends
One of the biggest trends in digital marketing is augmented reality, or VR. This new technology has become an essential part of the shopping experience and has been predicted to be used by 32% of users by 2020. Previously just a Snapchat feature, AR has carved a spot for itself in the shopping world. And according to a recent study, 71% of media buyers and planners are looking to include AR and VR ads in their advertising plans thenewsify. This technology can help brands and marketers improve consumer engagement.
For example, automation has enabled marketers to reach out to more customers with personalized messages. In fact, one study found that automation increased website visits by 32.5% and boosted revenue by 110%. Another digital marketing trend is the use of “branded skills” on smart speakers. One example of this is the Patron smart speaker, which can be asked to create a cocktail recipe, increasing brand awareness and allowing users to buy the product directly healthworldnews.
As the world of digital marketing evolves at a fast pace, marketers need to stay current with the latest trends in order to stay competitive. If they rely on the same strategies and tactics, they will find themselves losing customers and struggling to compete with their competitors. There are many different ways to reach your target audience, including organic social media marketing, paid advertising and pay-per-click campaigns mixitem.
Video is another great tool for online marketing. Studies have shown that 52% of consumers feel more confident in buying a product after viewing a video. And 84% of marketers say that they use video as a core part of their content strategy. In addition to boosting brand recognition, video can also help businesses create stronger customer relationships hubposts.
Despite the growing popularity of video content on social media, consumers still prefer visiting a store to purchase products. Digitalization will require brands to adapt their marketing strategies to take advantage of the latest trends in social media. For example, Instagram has made selling products easier than ever before. And Tik Tok is transforming influencer marketing. Its tools such as Tik Tok Shopping and Creator Marketplace are helping brands engage with customers.
Another major trend in digital marketing is the rise of mobile devices. The vast majority of Internet traffic originates from mobile devices, and websites that are not mobile-friendly are doing more harm than good in terms of digital marketing. This is because non-mobile-friendly websites don’t work properly with different devices and aren’t liked by search engines abovethenews. Moreover, Google doesn’t rank non-mobile-friendly websites high.
While there are plenty of ways to implement digital marketing trends in-house, many business owners don’t have the time to do it themselves. Hiring a dedicated expert to help you implement these trends is an excellent idea, especially if you’re running a small business with limited resources. And thankfully, it isn’t as expensive as you might think. But it can be difficult to choose the right agency for your business, which is why we recommend the Digital Marketing Service Comparison Tool.